EA become Mythic

EA have acquired Mythic Entertainment creating the revamped EA Mythic. It took the purchase of a software company for people to consider EA to take on Mythic proportions. Just take a look at some of the gaming forums to find out that there are some relatively unhappy gamers floating around after this purchase. Mythic entertainment were responsible for the successful Dark Age of Camelot MMO and are in the process of creating the Warhammer Online: Age of Reckoning. This is definitely a time of reckoning as EA try to tap in to the lucrative MMO subscription market. This is not EA's first foray in to this area as they purchased one of the longest standing MMOs, Ultima Online.

Once again MMOs come in to the news as the power of this genre to print money (with a successful game) is too much of an enticement for software developers to resist. However, EA aren't held in the highest regard within the gaming community. There was a long standing online petition to boycott EA games from disgruntled gamers. EA, however, boasts to be the largest software developer in the world. Assisted by their need to release yearly franchises on games which really aren't changed much from the previous year.

Hopefully EA won't stick their fingers in to Mythic too much and provide them with the resources they need to create high quality software.

It seems that subscription based pay to play is the way the gaming developers want the industry to go. Episodic content is just another way of saying pay to play. Soon games won't be released on to the market without you having to subscribe to them in order to play them.