In Game Advertising

I am not going to crap on adinfinitum about ingame advertising. I am going to state a simple fact. The use of dynamic ingame advertising will not bring down the price of games. The reason for this is simple. People are currently prepared to pay up to $119.95 (Aus) for a new release Xbox 360 game. This is an increase of $20 (Aus) from the high end Xbox games. At the moment people are prepared to pay $99.95 for a high end premium release PC game (except in the case of Half Life 2 in which people paid $119.95/129.95 for the collector's edition). The price of games has traditionally gone up and not down. Further to this it is the role of a corporation to make more money and not make less money. If ingame advertising creates the opportunity for these corporations to make more money while still charging the same cover price then that is what will happen. They will make more money. Period.