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Wednesday, February 28, 2007

Cynical Gamer's Personal Ads: Connecting Gamers with the Games of their Choice

Casual Gamer Seeking Companionship

Are you a casual gamer who is not currently involved in a long term relationship with a game. Are you looking to spice up your gaming life with something that is tailored just for you. A game which meets all of your needs, expectations and more? Do you want to maintain a casual relationship and not get tied down with the pressures and demands of a permanent full time relationship? Well, it looks like Microsoft might just have the answer for you.

Just to clarify if you are not sure if you are a casual gamer or someone who likes to get a bit more serious, or intimate, with your games then Microsoft has a simple definition, "What Is a Casual Game? Casual games are a variety of card, puzzle, word and arcade-style games available on all five of Microsoft Corp.’s game platforms. From PC to mobile platforms, casual games are known for being easy to learn and difficult to master — providing gameplay that gives you a fun, entertaining break whether you’ve got five minutes or five hours." Unfortunately, the notion of casual gamer is not based on how you play or how long you play but what you play. This is an absurd notion. A casual gamer is someone who plays occasionally and it doesn't matter what type of games you play. I would even hazard to guess that a casual gamer could be involved in playing something like World of Warcraft. However, they are not necessarily inolved in a clan or power gaming.

In fact, Microsoft go on to further clarify a casual gamer as ... "If you’ve ever played solitaire on your PC, you’ve played a casual game and might even be considered a “casual gamer.” A casual gamer is anyone — regardless of age, experience or gender — who enjoys taking a break and having a bit of fun with an online, downloadable or networked game." I'll just repeat that in case you missed it a casual gamer is someone who has a "bit of fun with an online, downloadable or networked game." This is a ridiculous misconception of a casual gamer. I would consider myself to be more of a casual gamer at the moment. I am not playing competitively. I play for enjoyment and don't, very often, play online.

Surely a better classification for a casual gamer would be, "someone who plays games occassionally for enjoyment." Not someone who plays online, downloadable or networked games. I dunno. If you want to check out the entire fact sheet by Microsoft on their new target audience the click here (Courtesy of Team Xbox). How can Microsoft get it so wrong??? They have so much money that they can afford to hire (and fire) the best people. Which moron provided them with this definition? Surely, they should be taking a good hard look at that person and their contribution to the company.

As far as I am concerned a personal ad is a far better way to connect casual gamers with casual games. Let's face it, serious gamers are already involved with a game or two and wouldn't need to go in search of some casual gaming fun. A casual gamer is not someone who is necessarily up-to-date with game releases and doesn't want the stress of looking around for a game to connect with. Maybe Microsoft would be better placed providing a personal's section to connect casual gamers with casual games. That way their market can come to them.

When I say casual I don't mean easy, I think the games should play a little hard to get.

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